Posts Tagged ‘Blogging’

I’m on YouTube (finally)

My first-ever YouTube video shares exciting info on how having a powerful answer to the question, “What’s your book about?” can double your book sales.

Please watch the video. I would love your feedback.

Please join me on VIP Author Talks when I interview Beverly Bergman, The Copywriting Queen. The program “Writing About Yourself & Your Book” will help also you create compelling and effective copy to use in blogs,web copy, marketing materials, social networking and media releases. All the program deets and registration info here>>

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Do you want to partner with Google?

Were you on last night’s call, “Using Social Media & Digital Publishing to Skyrocket Publishing Success”? If so, then you already know how to become a Google partner and place your book in its worldwide sales and marketing program. For free.

You also know how to get your book into Amazon’s free Digital Text Platform (DTP) program and sell your ebook on Kindle for free. And that you can do this with little or no technical knowledge other than how to upload a file.

Don’t despair if you missed it! Here is the link to the replay:

Social Media + Digital Publishing Skyrocket Publishing Success Audio

Something else you missed if you weren’t on the call was a very special offer for those who join the new For Authors Only program before the first class on Tuesday, June 15.

Many of you have contacted me to say you want to join the program, but feel that you don’t have the computer skills to actively blog or social network. You don’t really need a high level of skill for the program, but you do have to somewhat computer savvy, so you have a choice:

If you are working with a VA or a tech assistant who helps you with your social networking, blogging or online marketing, you can bring your assistant to the program at no extra charge. Your assistant might be your child, neighbor, college student or virtual assistant.  If you want to take advantage of this incredible value (2 for 1), simply contact me after you register with the other person’s contact information. (This is “on your honor” and I will send the appropriate information to your assistant so he or she can access the program calls and downloads. Please do not share member-only passwords or material with anyone.)

If you are NOT working with an assistant, here’s your special offer:

I will extend the early registration bonus, which has expired, to those who sign up by June 15 and are not bringing an assistant. Your bonus includes a free 30-minute consultation with me ($175 value) and a free audio teleseminar program of 4 recorded hours an 60 transcript pages ($199 value).

Join now and start downloading the bonus digital package that EVERY MEMBER receives, which includes approximately 10 hours of audio and 120 pages of transcripts.

Get all the details and join here>>

Remember, the bonus offers expire when classes start on June 15.

So, please don’t delay any longer! I’m looking forward to having you in the program.

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Social Media + Digital Publishing Skyrocket Publishing Success: Take-Aways from BEA 2010

I’m back from Book Expo America in New York and recovered from the metro-sized cold I brought home–so I’m finally able to tell you all about what’s really going on in the trenches of publishing straight from the trendsetters’ mouths.

In addition to trolling the Expo main exhibit floor, I focused much of my time at the small panel-size discussions held on the Javitz Center’s lower levels–that’s where the real action was happening, IMO. I attended these sessions:

  • e-Strategy for Authors: A Publisher & Agency Perspective
  • Are e-Books Good for Authors?
  • How the Digital Book Cloud Works for Publishers & Users (sponsored by Google)
  • Maximize Your Sales Potential (sponsored by Amazon)

These are some of the sessions I missed due to scheduling conflicts and time constraints:

  • Bring Your Authors to the Social Media Party…and Getting Them to Stay
  • Building Online Reader Communities with an Eye on ROI
  • When Gutenberg Meets Zuckerberg
  • Mobile Apps: A Publisher Roadmap for Creation & Use
  • Who’s Reading e-Books?
  • The Creative & Business Questions Surrounding Enhanced e-Books
  • Community Social Networking
  • The Next Decade in Book Culture (Guess what they were slated to talk about)

Are you starting to see where the future of publishing is headed?

The primary reason I attended this conference was to explore and experience firsthand the true pulse of the industry–not just read about it via someone else’s viewpoint in articles and blogs. When developing social media strategies for myself and my clients, I want to be absolutely certain that I know about the most up-to-date technologies and have a clear vision of how to apply them in this quickly evolving publishing environment.

I want to share what I learned with you and tell you about a program I designed to help you implement this new knowledge to launch or skyrocket your publishing success. Please join me for a free tele-class with an open Q&A session at the end so you can get your questions answered. Here are the details:

Topic: Using Social Media & Digital Publishing to Skyrocket Your Publishing Success

Date: Thursday, June 10, 2010

Time: 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific)

Call-In Details: Dial (712) 432-0075, Enter access code 622330#

I’m expecting a big turnout (the last social media call went to capacity on the conference line), so call in at least 5 minutes early!

P.S. The cool photo at the top of this post is used with permission of the photographer, Joe Gemignani. All rights reserved. (Since he’s my hubby, you can imagine what would happen if he didn’t give me permission.) See more like this here>>

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Tips & Gifts on Social #@%&*#! Media for Authors Audio Recording

*Social  #@%&*#! Media For Authors* Time-Sensitive Material

Whoohoo! Were you on the call last night? We rocked with myth-busting info and simple solutions to many of the reasons writers resist social media.

Another benefit of being on the call was a limited-time special offer for a free consultation and teleseminar give away in addition to some fabulous bonus gifts guaranteed for every person who enrolls in my new program, For Authors Only.

But many of you wrote that you couldn’t make the call and wanted the recording. Others got the time zones mixed up and called in too early or late. (Don’t you hate that?)

If you missed the call for any reason, or just want to hear it again to make sure you got all the tips and details down, you can listen or download the recording right now.



Whatever you do, don’t delay. The free consultation is limited to the first 20 people who register and they are going fast! If you want to make sure you don’t get shut out, go right to the For Authors Only page now for all the program details. And, you can get a copy of the audio while you’re there, too.


I’m looking forward to hearing from you!

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Social Media Advice from Mom

“I want to hear from you more often.”

If I sound like a mom, that’s because I am one!  (Here I am with my two fabulous children.) And being both a daughter and a mother, I know how it feels to be on both sides of the question, “Why don’t I hear from you more often?”

And, lately that’s what you’re telling me, too! So, I thought Mother’s Day would be a good time to catch up and also offer a special gift to my favorite peeps–YOU! Keep reading for all the details…

Yes, it’s been a while since I sent a newsletter. Have you noticed? Or, in the barrage of email that you get every day, are you just glad to have one less thing to delete?

Some of you have contacted me, looking for past issues that you may have missed. Well, the good news is that you haven’t missed any back issues. Publishing Success has been on hiatus while I tried to figure out a new format that made sense.

  1. I’m interested in helping you do what I do…use social media to create the community for your book. I’m going on a campaign of total transparency, so you can follow what I do. Use the icons at the top right or the links here to connect with me on TwitterFacebook and LinkedIn.
  2. I often get asked about what’s the best way to get published, find an agent and more. I’m going to be answering these questions on my blog, so subscribe to my blog via the RSS feeder (look for the bright orange button, top right)  right now and you won’t miss a single tip. BTW, if you want to find out where agents are looking for their next new author, read this>>
  3. If you’d rather move faster and work with me directly, consider joining For Authors Only, a mastermind program forming now.The 2010 program begins in June. This program is for authors at every stage of writing (thinking about it, in the midst of writing, finished manuscript or published book). There are lots of reasons (**bonuses**) to join now and payment plans, too. See all the benefits and incentives (**gifts**) for early registration here>>
  4. Many first-time authors want one-on-one guidance along the path to publication as well as direct feedback and suggestions. If that’s you, check out the new Wordy Woman Consulting options. Now there are ways to work with me just once to ask a few questions or get ongoing support with a book project. See if any of these appeal to you>>

    I want to stay connected with you. You tell me the best way to do it. Leave a comment below and tell what you think.

    P.S. I didn’t forget ;-D. And now for my Mother’s Day gift to you! Join For Authors Only on or before Mother’s Day and get a free 30-minute consultation with me ($175 value). While you’re here, check out the Free Stuff page for some special give-aways, too!

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    Getting Published: 5 Things You Can Do Right Now

    Use the phrase “self-publishing” or “independent author” and most people think of books. I believe, however, the correct definition of “self-publishing” is someone who publishes his or her own work in any format. 

    Publishing yourself is not limited to print books. The definition extends to all mediums: print, digital, video and audio. (Did you know the trendy terms today are: pbook, ebook, abook and vook?) 
     
    Here are 5 ways you can start to get your message out to your audience today, if you wish. 
     
    1. Blog: The fastest, cheapest way to get online with a blog is to go to Blogger.com or Wordpress.com, sign up for an account, pick a template and start blogging. Yes, it’s that easy. Now, cheap and easy are not the best way to go. Self-hosting a blog with your own domain name (rather than yourname.blogspot.com, for example) is preferred, but costs more and takes longer. The good news is that you can always transfer your Blogger or Wordpress blog later when you have the time and money to set it up in your own name.

    2. Podcasts: Do you know how many people are listening to their favorite audio programs and books on iPods? Millions.  Record your blog posts, articles and audio programs and publish as podcasts in iTunes App Store. I am not a techie, so I won’t begin to try to explain the process, but publishing your podcasts on iTunes is fairly simple, once you get your feed set up. Have someone help you if necessary. Get Apple’s instructions on how to do here.
     
    3. Digital Books: This is so easy, it’s ridiculous not to do it. Do you have a completed manuscript? It could be an article, booklet or full-length book. If so, then you are ready to go digital. Simply creating a PDF from your Word document in the Print function will give you a file you can upload to Payloadz.com and start selling. Or, you can upload your Word document at Smashwords.com and they convert your manuscript to the format for downloading as an ebook to computer, iPhone, Kindle, Sony eReader and a host of other devices. You set your own price and keep most of the profit. Another place to publish digital and audio files is YouPublish.com. Be sure to read the terms of agreement and how you will be paid before you join any service.
     
    4. Videos: Did you know YouTube.com is the No. 1 search engine for Generation Y? Yes, they go there before Google when searching for information. You do not need to be Steven Spielberg to shoot a video to upload to YouTube. Most digital cameras have video functions on them and if you don’t have one, get a FlipCamera for about $129. You can plug the Flip right into your computer and upload your video. Have someone record you delivering your message (or set the camera up on a tripod and do it yourself). Read from your book, talk about your subject, interview someone else, or anything else you can think of.
     
    5. Social Networking: Join any social networking group and you can set up a profile page with your photo, book information, book cover, event photos, and more.The additional benefit to joining and participating in these groups is that you can connect with other people who are interested in your topic, so you can build your audience from Day One. Many of the sites also offer you blog pages, ability to upload video, fan pages and more. The “Big Three” are Facebook, Twitter and LinkedIn, but there are many more smaller groups that are book industry-specific such as GoodReads,LibraryThing and BookMarketing Network. Costs you nothing and is lots of fun, too! Look me up on all those sites and add me as your friend.
     
    So no more excuses about not getting published. Do it today. 
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    5 Steps You Can Take to Publish Now

    Yesterday’s teleclass “Books are NOT Dead! 5 Steps You Can Take to Publish Now” ROCKED! Here is just some of the feedback I’ve gotten already:

    “As always, it’s a pleasure listening in on your talks about publishing and the writing business.” –Joey Naudic

    “Really enjoyed the conference call. It was informative, well organized and filled with useful insights.”–Jenna Rosen

    “I thought the call today was amazing! I’m was extremely inspired and motivated with all the information you shared. It is a strong confirmation that I’m doing the right things at the right time. I’m still in awe!!! I’m trying to calm down inside! This is an exciting time!” –Yolanda Berry

    “I appreciated your time today and am seriously considering putting some audio (and maybe even video) on the blog because of what you mentioned. Thanks again!” –Alicia Sample

    If you were unable to make yesterday’s tele-class about what you can do right now to publish in today’s market, here is the audio recording.

    5 Steps You Can Take Right Now to Publish

    You can also hear the replay by dialing (641) 715-3412, Access Code 171279#.

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    Do you know how much it costs to publish a book?

    Whatever the image of publishing success looks like to you, it probably doesn’t include shelling out thousands of dollars in expenses to get there. Yet, publishing is a business and involves costs. Many authors are unprepared to meet the expenses and become discouraged and even sidetracked when they learn what they need. Or worse, they spend far more than necessary learning the lessons the hard way. Unpleasant surprises can be avoided by having upfront knowledge about the “behind the scenes” services that contribute to publishing success.

    The indie author assumes the entire cost, yet even when a publishing house is paying for book production and distribution, an author has to invest in promotion. Many also choose to get  editorial help before submitting their work.

    So, what are some of the “costs of doing business” that an author should put in the budget? 

    Here’s a laundry list of items, some are typical, some are less well known. Not everything will be applicable to your project, but at least you’ll be better prepared to make informed decisions. (The  rock-bottom starting price of the cost range is in parens after each item.)

    Editorial: Can include help with content editing, manuscript development, copy editing and proofreading. ($300+)

    Design: Nothing gives a self-published book away faster than bad cover and interior design. Not all professional books are design winners, either. So it is helpful to know about the elements of conventional layout, including proper organization of content on the title page, copyright page, table of contents, headers and footers, chapter openers. captions, pagination and more. Get familiar with the basics of book design and hire professional help if you’re going it alone. ($500+)

    Marketing Materials: Good elements of design and copywriting apply to everything related to the book: postcards, bookmarks, business cards. Digital printing make these materials a small, but effective investment. ($100+)

    Internet Presence: A blog and/or website is no longer an “option.” The earlier an author can establish a following, the better. Once again, good editorial and design help authors present and deliver their messages effectively. In addition, services such as search engine optimization are investments that can pay for themselves and more. ($250+) 

    Newsletter: A newsletter is an effective tool for communicating with your audience. Companies that provide list management and design templates for your messages is another small, but necessary investment. ($15+/month)

    Shopping Cart: Will you be selling your book on your website? Services such as consulting or seminars? Shopping carts are another expense worth the money. Some systems integrate the cart with list management, newsletter broadcasting, autoresponders as well as digital product delivery. ($30+/month)

    Teleconference and Webinar services: These service providers give you the ability to conduct “live” seminars via the phone or computer. Talk to hundreds of people at time from the comfort of your home, any day or time you want. ($0 for limited services; $30+/month for advanced services)

    Virtual Assistants: You’re probably looking at this list and thinking, “I don’t have time for all that.” Virtual assistants have the time and training to handle many administrative tasks that free you to do what you do best. ($200+/month)

    Promotion: Depending on your time, training and inclination, some of this can be done on your own and with a virtual assistant.  Hiring a publicist is another option. (Costs vary widely, depending on service and whether it’s a one-time or ongoing service.)

    This is far from a complete list, but it should give you a better idea of what goes into producing a successful book. It takes more than writing a good book; that’s simply the first step. The more you know, the better your chances will be for success–that’s true in any business. 

    What the actual cost of your project will be depends on many factors. The starting range prices given here are very low, and your costs may be quite a bit higher. 

    Better to enter this business with your eyes wide open and know how to get quality results than bumble your way through, wasting time, money and possibly sabotaging your own efforts. 

    Remember: Writing is a passion. Publishing is a business. Successful (VIP) authors know the difference. Continue your publishing education via books; subscriptions to writers’ newsletters and magazines; and attend classes, workshops and seminars.

    Want to be part of membership group for authors who are learning how to navigate today’s ever-changing publishing industry? For about $10/month or the cost of two grande lattes, you can learn how save thousands of dollars typically spent by uneducated authors. Find out more about VIP Authors Inner Circle>>>


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    The Ultimate Resolution that Changes Everything

    Are you tired of making lists: things to do, goals to make, promises to keep…? I am. It seems it never ends and there’s always another list to make. So, I decided to take a good, honest look at why I haven’t lost the weight, made the money or gone on the trip.

    This is what I discovered. I’ve accomplished far more than I had thought, but there are still important milestones I’ve yet to reach. So, what is the difference between what I have accomplished and what I have not?

    At first I thought is was a matter of belief. But I truly do know I can lose five pounds, make more money and go on a vacation, because I’ve done that all before. So I looked again at my list of what I’ve done and what I haven’t done–and something jumped out at me with serious “aha” velocity.

    The single distinguishing factor between my lists was that on one I had let go of my old ideas about how to do something and tried something new. Where I was stuck in the mud, I was holding on to how I’ve always done it. So, it was no surprise that what hadn’t worked in the past still did not.

    And so, I have made an Ultimate Resolution that I believe will change my life. I am open and receptive to all possibilities. That means never saying (or thinking) I can’t do that, I’m too old for that, I don’t have enough money for  that…and so on. It means never dismissing any idea just because it challenges my comfort zone.

    In the past year, just changing my attitude about social networking (that it’s only for kids) has revolutionized my business. And once I decided that I would just play around with it, suddenly it wasn’t so hard to navigate the websites. The know-how seemed to come to me in all sorts of ways: tips online, people who knew how to do it, and my relaxed attitude about it all seemed to make the instructions easier to follow.

    Several business strategies I wanted to employ but hadn’t because of the costs become possible when I decided that I’d find a way to do it without spending the money. Suddenly people who could provide what I needed showed up and wanted to partner with me for an exchange of services. 

    Do you see how simply opening your mind to all possibilities can change your whole world? No big visible big effort needed, just an ongoing gentle reminder to yourself not to reject anything or anyone without first looking with open eyes and open mind.

    How many opportunities have you dismissed just because it didn’t fit your current view of reality? The only reality is that things change, so why not go with the flow instead of resisting?

    Say it out loud. “I am open and receptive to all possibilities.” 

    Doesn’t that feel good? Much better than “I can’t,” which makes you feel yucky. And it applies to everything on your to-do list and goals sheet. 

    Join me this year in a creative thinking exercise. What’s really holding you back from achieving what you want? The circumstance, or how you think about the circumstance? Let’s all employ the Ultimate Resolution–I am open and receptive to all possibilities–and meet back in a year to tell our stories.

    Are you in? Write your comments below. Do it now!

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    Life’s Milestones are the Markers for Success: An Interview with Melissa Soldani-Lemon

    When did you start your blog, Stories for Invisible Friends?

    I officially started in Summer 2005 when I was moving from South Florida to take a faculty position as a history professor in Tallahassee.  Before that I had a website where I published the articles I wrote for parenting magazines.

    Why did you start your blog?

    The first time I heard the word “blog” and became aware of their existence was in Summer 2005 when I read about a New York Beauty editor/blogger losing her job for writing about work while at work.

    Minutes after I read that article I followed a few links and had my own blog up.  I had no specific intentions, no desired audience. It felt very much like buying a new leather journal – exciting, inspiring, fresh and new.

    What is the significance of turning 40 and posting your 1000th blog entry on the same day for you?

    About two months ago when I logged on to Blogger,  I saw that I was at post 950, and decided to pace myself to hit 1,000 on my 40th birthday.

    Honestly, I’m amazed at how effortlessly the stories have come, and how they show how my perspective and voice have evolved over the past three years.  One thousand sounds like a huge number, but really, it works out to less than a story a day, reflecting only a tiny corner of my life.

    At first I thought I would write about turning 40, but I have a bigger story to write –  one that doesn’t involve me at all. It’s called “Hearts: Broken and Hopeful.”  Read the rest of this entry »

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