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	<title>shelleylieber.com</title>
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	<link>http://shelleylieber.com</link>
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		<title>Labor Day Special: &#8220;Get Aquainted&#8221; Consultation is Half Price</title>
		<link>http://shelleylieber.com/2010/09/01/labor-day-special-get-aquainted-consultation-is-half-price/</link>
		<comments>http://shelleylieber.com/2010/09/01/labor-day-special-get-aquainted-consultation-is-half-price/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:21:00 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[personal consultation]]></category>
		<category><![CDATA[Shelley Lieber]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1868</guid>
		<description><![CDATA[Sometimes two heads are better than one!
Do you have 1 to 3 questions that need immediate attention? 
The approaching Labor Day Weekend gave me an idea. I get so many  emails and messages on Facebook and Twitter with questions about writing  and publishing that need response right away. But, I rarely can stop [...]]]></description>
			<content:encoded><![CDATA[<h3>Sometimes two heads are better than one!</h3>
<p><a href="http://shelleylieber.com/wp-content/uploads/2010/09/Men_HardhatsTalking.jpg"><img class="size-full wp-image-1870 alignleft" style="margin: 0px 10px 10px;" title="Men_HardhatsTalking" src="http://shelleylieber.com/wp-content/uploads/2010/09/Men_HardhatsTalking.jpg" alt="Men in Hardhats on stairs talking" width="157" height="230" /></a><strong>Do you have 1 to 3 questions that need immediate attention? </strong></p>
<div>The approaching Labor Day Weekend gave me an idea. I get so many  emails and messages on Facebook and Twitter with questions about writing  and publishing that need response right away. But, I rarely can stop  what I&#8217;m doing and answer the person at the time and must direct the writer  to either a personal consultation or group coaching program.</div>
<div><strong> </strong></div>
<div><strong><br />
</strong></div>
<div>I regularly charge $175 for a 30-minutes exploratory &#8220;get acquainted&#8221; personal consult. But<strong> in celebration of Labor Day, I&#8217;m going to offer this short-term consulting package for half price! </strong></div>
<p>This  30-minute live phone  session gives you the opportunity to resolve a  writing, publishing or social media problem or just sample working with  me without a long-term commitment. <em><strong>Audio recording and 30 days email  follow up are included. </strong></em><span style="text-decoration: line-through;"><strong> </strong></span></p>
<p><strong>Purchase a consult <em>by September 5</em> to be scheduled on the date of your choosing in September </strong>(subject to availability&#8211;these will book fast!)<strong> </strong></p>
<p><strong>Cost: </strong><span style="text-decoration: line-through;"><em><span style="text-decoration: line-through;"><em>Reg Price: $175</em></span></em></span></p>
<h4><strong>Only $87</strong> (through 9/5/2010)</h4>
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<p><strong><em>Instructions on how to submit your questions and schedule the call will be sent to you upon receipt of payment. </em></strong></p>
<p><strong>Other consulting packages<a href="http://shelleylieber.com/consulting/" target="_blank"> here&gt;&gt;</a><em><br />
</em></strong></p>
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		<title>Back to School: The 4Ps are the new 3Rs</title>
		<link>http://shelleylieber.com/2010/08/23/back-to-school-the-4ps-are-the-new-3rs/</link>
		<comments>http://shelleylieber.com/2010/08/23/back-to-school-the-4ps-are-the-new-3rs/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 17:22:21 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[4Ps to Publishing Success]]></category>
		<category><![CDATA[Book publishing]]></category>
		<category><![CDATA[publishing trends]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1801</guid>
		<description><![CDATA[Yikes! Have you looked at a calendar lately? Summer is drawing to a close and Labor Day is just 2 weeks away! It&#8217;s officially &#8220;Back to School&#8221; season!
But, going back to school is very different today than in years past. Not only is the learning equipment much different (computers and calculators vs. composition books and [...]]]></description>
			<content:encoded><![CDATA[<p>Yikes! Have you looked at a calendar lately? Summer is drawing to a close and Labor Day is just 2 weeks away! <strong>It&#8217;s officially &#8220;Back to School&#8221; season!</strong></p>
<p><a href="http://shelleylieber.com/wp-content/uploads/2010/08/3rs.jpg"><img class="size-medium wp-image-1809 alignleft" style="margin: 0px 10px 10px;" title="3Rs" src="http://shelleylieber.com/wp-content/uploads/2010/08/3rs-217x300.jpg" alt="" width="117" height="162" /></a>But, going back to school is very different today than in years past. Not only is the learning equipment much different (computers and calculators vs. composition books and multiplication tables), students must study many more subjects to become successful in today&#8217;s world.</p>
<p><strong>As writers we have new tools and new subjects to study, too. </strong>But that doesn&#8217;t mean we abandon all knowledge up to this point. The basics of publishing are still meaningful, but in a new context. Just like students have found the 3Rs—Reading &#8216;Riting and &#8216;Rithmetic—have gone the way of language arts, phonics and mathematics, we have to learn the updated versions of what is needed in the publishing world.</p>
<p><a href="http://shelleylieber.com/wp-content/uploads/2008/11/bookforwebsm.jpg"><img class="alignright size-full wp-image-9" title="4Ps to Publishing Success" src="http://shelleylieber.com/wp-content/uploads/2008/11/bookforwebsm.jpg" alt="" width="115" height="154" /></a><em><strong>4Ps to Publishing Success</strong></em> has always been about educating new and aspiring authors about the process. And every year since its inception (2005), an updated version of the workshop or book has been created. Well, we&#8217;ve taken up one notch and now we&#8217;re introducing the most powerful and complete course of study for writers to date:<strong> 4Ps University, and we are  are now enrolling for fall!</strong></p>
<p><strong>See everything this comprehensive home study course (with weekly live Q&amp;A) offers <a href="http://shelleylieber.com/book/4ps-university/" target="_blank">here&gt;&gt;</a></strong></p>
<p>And, to make it easy on the pocketbook for those who are facing other Back to School expenses (Have you seen the &#8217;supplies needed&#8217; lists being sent home by teachers today?), <strong>4Ps University</strong> <strong>is offering a steep Early Registration Discount on the already ridiculously-low tuition.</strong></p>
<p>So, start shining those apples and sharpening those pencils.<strong> </strong>It&#8217;s time to go Back to School and brush up on those <strong>4Ps to Publishing Success! </strong>Don&#8217;t just take my word for it, <a href="http://shelleylieber.com/book/4ps-university/" target="_blank">read what 4Ps  &#8220;graduates&#8221; have to say&gt;&gt;</a></p>
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		<slash:comments>2</slash:comments>
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		<title>I&#8217;m on YouTube (finally)</title>
		<link>http://shelleylieber.com/2010/08/19/im-on-youtube-finally/</link>
		<comments>http://shelleylieber.com/2010/08/19/im-on-youtube-finally/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 21:03:29 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Author Talks]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[book sales]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1590</guid>
		<description><![CDATA[My first-ever YouTube video shares exciting info on how having a powerful answer to the question, &#8220;What&#8217;s your book about?&#8221; can double your book sales.
Please watch the video. I would love your feedback.

Please join me on VIP Author Talks when I interview Beverly Bergman, The Copywriting Queen. The program &#8220;Writing About Yourself &#38; Your Book&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>My first-ever YouTube video shares exciting info on how having a powerful answer to the question, &#8220;What&#8217;s your book about?&#8221; can double your book sales.</p>
<p>Please watch the video. I would love your feedback.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/I8F6T80yr5M?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/I8F6T80yr5M?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Please join me on VIP Author Talks when I interview Beverly Bergman, The Copywriting Queen. The program &#8220;Writing About Yourself &amp; Your Book&#8221; will help also you create compelling and effective copy to use in blogs,web copy, marketing materials, social networking and media releases. All the program deets and registration info <a href="http://bit.ly/B_Bergman" target="_blank">here&gt;&gt;</a></p>
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		<title>4Ps to Publishing Success Ebook Give Away Ends August 15</title>
		<link>http://shelleylieber.com/2010/08/07/4ps-to-publishing-success-ebook-give-away-offer-ends-august-1/</link>
		<comments>http://shelleylieber.com/2010/08/07/4ps-to-publishing-success-ebook-give-away-offer-ends-august-1/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 17:25:39 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[4Ps to Publishing Success]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1566</guid>
		<description><![CDATA[Are you experiencing a heatwave where you live? We certainly are here in Asheville.   Although I do have to snicker just a bit. You see, after living in South Florida for 27 years and putting up with &#8220;heatwave conditions&#8221; daily from May through September, a few weeks of temps in the 90s and some moderate [...]]]></description>
			<content:encoded><![CDATA[<p>Are you experiencing a heatwave where you live? We certainly are here in Asheville.   Although I do have to snicker just a bit. You see, after living in South Florida for 27 years and putting up with &#8220;heatwave conditions&#8221; daily from May through September, a few weeks of temps in the 90s and some moderate humidity seem like a minor inconvenience.</p>
<p><a href="http://shelleylieber.com/wp-content/uploads/2008/11/bookforwebsm.jpg"><img class="alignleft size-full wp-image-9" title="4Ps to Publishing Success" src="http://shelleylieber.com/wp-content/uploads/2008/11/bookforwebsm.jpg" alt="" width="144" height="192" /></a>But, hot is hot. And here&#8217;s something else to heat you up&#8230;but in a good way! You can download the digital edition of <em><strong>4Ps to Publishing Success, </strong></em>your step-by-step guide through the publishing process for F.R.E.E. <em>right now. </em></p>
<p>I really mean &#8220;right now&#8221; because this fabulous opportunity comes with a deadline: August 15. So, not much more time. Do it now, before you forget and it&#8217;s too late.</p>
<p>See the big Sign Up arrow to your right? That&#8217;s the place to enter your name and email and get immediate access to the tips, tools and resources that thousands of writers have used on their way to publishing success. (See who needs this book<a href="http://shelleylieber.com/book/" target="_blank"> here.</a>)</p>
<p>Learn how to heat up the pages of your manuscript or the path of readers to your book. It&#8217;s all in <em><strong>4Ps to Publishing Success</strong></em> ebook. You can&#8217;t beat this F.R.E.E. offer, even at twice the price ;-D</p>
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		<title>VIP Authors Inner Circle &#8220;Double Value&#8221; Bonus Offer Ends TODAY!</title>
		<link>http://shelleylieber.com/2010/07/15/vip-authors-inner-circle-double-value-bonus-offer-ends-today/</link>
		<comments>http://shelleylieber.com/2010/07/15/vip-authors-inner-circle-double-value-bonus-offer-ends-today/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 15:45:03 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Writers groups]]></category>
		<category><![CDATA[ViP Authors]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1532</guid>
		<description><![CDATA[









Today is the last day to qualify for the &#8220;Double Value&#8221; Bonus Offer when you join  VIP Authors Inner Circle.



Join  right now and have immediate access to the Open Coaching Calls, VIP Author Talks exclusive interviews and all the other fabulous membership    benefits for the rest of the year&#8230;
PLUS when [...]]]></description>
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<td colspan="2"><a href="http://www.gemphoto.net/" target="_blank"><img class="alignleft" style="border: 0pt none; margin-top: 0px; margin-bottom: 10px;" title="China Girls" src="http://farm5.static.flickr.com/4116/4793013103_407f2503f3_m.jpg" border="0" alt="China Girls" width="174" height="240" align="left" /></a><strong>Today is the last day</strong> to qualify for the &#8220;Double Value&#8221; Bonus Offer when you <a href="http://vipauthors.com/about/" target="_blank"><strong>join  VIP Authors Inner Circle</strong></a>.</p>
<div>
<div>
<div><a href="http://vipauthors.com/about/" target="_blank"></p>
<p><strong>Join  right now</strong></a> and have immediate access to the Open Coaching Calls, VIP Author Talks exclusive interviews and all the other fabulous <strong><a href="It's not too late to  turn those almost forgotten 2010 New Year's resolutions to publish this year into reality. " target="_blank">membership    benefits</a> </strong>for the rest of the year<strong>&#8230;</strong></div>
<p><strong>PLUS</strong> when you <strong><a href="http://vipauthors.com/about/" target="_blank">register  today</a>,<span style="text-decoration: underline;"> you can</span></strong><span style="text-decoration: underline;"> </span><strong><span style="text-decoration: underline;">download all the VIP Author Talks and Open Coaching audio recordings from</span> <span style="text-decoration: underline;">January  through June 2010</span>&#8211;<em>an additional 6 months of value!!</em></strong> (You get a  full year&#8217;s worth of material for the half-year price!)</p>
<div><strong>All this for the ridiculously low price of only $75!</strong> Or,  choose the convenient monthly payment plan of only $15/month for 6  months.</div>
</div>
</div>
<div>
<div>
<div><strong> </strong></div>
<div><strong>Quick! <a href="http://vipauthors.com/about/" target="_blank">Register now and  start downloading!</a></strong> Remember, <strong>you must sign up today</strong> to  get the  extra goodies because tomorrow they&#8217;ll be gone.</div>
</div>
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<div>
<div>
<p><strong>P.S.</strong> Did I mention that <strong>new members also get the &#8220;How to  Take a Great Profile Photo Anywhere with Any Camera&#8221; F.R.E.E. report </strong>with  tips from master photographer Joe Gemignani? (He took the great photo  of the darling little girls, above.) <strong><a href="http://vipauthors.com/about" target="_blank">See  all the membership benefits here&gt;&gt;</a><a href="http://gemphoto.net" target="_blank"> </a></strong></p>
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		<slash:comments>0</slash:comments>
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		<title>Authors, Celebrate Independents Day All Month Long</title>
		<link>http://shelleylieber.com/2010/07/02/authors-celebrate-independents-day-all-month-long/</link>
		<comments>http://shelleylieber.com/2010/07/02/authors-celebrate-independents-day-all-month-long/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 16:42:59 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1518</guid>
		<description><![CDATA[No, that&#8217;s not a misspelling. (Come on, I&#8217;ve been an editor for over  30 years.)
On July 4, America celebrates Independence Day. This  year, VIP Authors can continue partying for the entire month when they  take advantage of the new VIP Author Inner Circle 6-month membership  program (July through December 2010).
The 2010 [...]]]></description>
			<content:encoded><![CDATA[<p>No, that&#8217;s not a misspelling. (Come on, I&#8217;ve been an editor for over  30 years.)<a href="http://vipauthors.com/wp-content/uploads/2010/07/nybldgtop_flag.jpg"><img class="alignright" style="margin-top: 0px; margin-bottom: 10px;" title="nybldgtop_flag" src="http://vipauthors.com/wp-content/uploads/2010/07/nybldgtop_flag-134x300.jpg" alt="nybldgtop_flag" width="134" height="300" /></a></p>
<p>On July<span style="text-decoration: line-through;"> </span>4, America celebrates Independence Day. This  year, VIP Authors can continue partying for the entire month when they  take advantage of the new VIP Author Inner Circle 6-month membership  program (July through December 2010).</p>
<p>The 2010 yearly membership is now closed, but <strong>savvy VIPs can hop  on board the Inner Circle for only $75 for the rest of the year</strong>! (If  you can&#8217;t wait to take advantage of this opportunity, <a href="http://vipauthors.com/about/" target="_blank">join now</a> and  come back to read the rest of the post later.)</p>
<p>So why are we calling it Independents <span style="text-decoration: line-through;">Day</span> Month?  Maybe you say you&#8217;re not an independent author—your book is already  published by Simon &amp; Schuster, or maybe you&#8217;re aspiring to get an  agent and traditional publisher. Well, I say it doesn&#8217;t matter who your  publisher is (you <em>or</em> HarperCollins). ALL authors are independent  authors, because ultimately all authors are responsible for their own  success.</p>
<p>You may have noticed that even the Big Publishers expect their  authors to come ready with a platform, community of readers, blog and/or  website, and marketing plan. So, indie authors and traditionally  published authors have to do the same work&#8230;we&#8217;re all one.</p>
<p>In the spirit of the colonists overthrowing their tyrannical  oppressors, break free of the stifling old attitudes and <a href="http://vipauthors.com/about/" target="_blank">join forces with  like-minded writers</a> who are ready to take control of their   publishing success. The VIP Authors Inner Circle program provides  education and support for all authors. <a href="It's not too late to turn those almost forgotten 2010 New  Year's resolutions to publish this year into reality. " target="_blank">See  all membership benefits here&gt;&gt;</a></p>
<p>VIP Authors embrace independence! We rise to the challenge, eager to   adapt the new technology and resources to our own advantage. VIP  Authors  don&#8217;t wait for permission, we&#8217;re too busy following our dreams  IRL (in  real life).</p>
<p>All we ask is your commitment&#8211;not for a year, but only 6 months!  (And, at an insanely low price.) That&#8217;s why this offer is available  during July only. <a href="http://vipauthors.com/about/" target="_blank">Register</a> this month, or be closed out for the rest of the year!</p>
<p>It&#8217;s not too late to turn those almost-forgotten 2010 New Year&#8217;s   resolutions to get published this year into reality. Come January 2011,  will you be where you are now&#8230;or will you be clinking your glass to  celebrate your <em>continued</em> success in the new year?</p>
<p>VIP Authors choose NOW. What do you choose?</p>
<p>Good. <a href="http://vipauthors.com/about/" target="_blank">Register here</a> and start celebrating your independence in the VIP Authors Inner Circle  program today.</p>
<p><strong>BONUS OFFER:</strong> Register by July 10 and download all the VIP  Author Talks and Open Coaching audio recordings from January through  June 2010&#8211;an additional 6 months of value!! But act now, because on  July 11, the material is being archived and will no longer be available!</p>
<p>Quick! <a href="http://vipauthors.com/about/" target="_blank">Register now and  start downloading!</a> Remember, you must sign up by July 10 to get the  extra goodies.</p>
<p><strong>P.S.</strong> The new 6-month program is an opportunity for <strong>new</strong> members to join. If you are an Inner Circle member already, just pat  yourself on the back and get ready to welcome new friends. If it&#8217;s time  for you to renew, don&#8217;t worry&#8230;you&#8217;ll get a reminder email and you can  get the special price, too.</p>
<p><strong>P.P.S.</strong> Photo ©Joe Gemignani. All rights reserved.<a href="http://gemphoto.net" target="_blank"> See more like this&gt;&gt;</a></p>
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		<title>Do you want to partner with Google?</title>
		<link>http://shelleylieber.com/2010/06/11/do-you-want-to-partner-with-google/</link>
		<comments>http://shelleylieber.com/2010/06/11/do-you-want-to-partner-with-google/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 16:07:11 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital publishing]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Tele-class]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[For Authors Only]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1497</guid>
		<description><![CDATA[Were you on last night&#8217;s call, &#8220;Using Social Media &#38; Digital Publishing to Skyrocket Publishing Success&#8221;? If so, then you already know how to become a Google partner and place your book in its worldwide sales and marketing program. For free.
You also know how to get your book into Amazon&#8217;s free Digital Text Platform (DTP) [...]]]></description>
			<content:encoded><![CDATA[<p>Were you on last night&#8217;s call, &#8220;Using Social Media &amp; Digital Publishing to Skyrocket Publishing Success&#8221;? If so, then you already know how to become a Google partner and place your book in its worldwide sales and marketing program. For free.</p>
<p>You also know how to get your book into Amazon&#8217;s free Digital Text Platform (DTP) program and sell your ebook on Kindle for free. And that you can do this with little or no technical knowledge other than how to upload a file.</p>
<p><strong>Don&#8217;t despair if you missed it! </strong>Here is the link to the replay:</p>
<p><a title="http://shelleylieber.audioacrobat.com/download/SocMedia_DigPublishing.mp3" href="http://" target="_blank">Social Media + Digital Publishing Skyrocket Publishing Success Audio</a></p>
<p>Something else you missed if you weren&#8217;t on the call was a <strong>very special offer</strong> for those who join the new <strong><a href="http://bit.ly/a708LA" target="_blank">For Authors Only</a> </strong>program before the first class on Tuesday, June 15.</p>
<p>Many of you have contacted me to say you want to join the program, but feel that you don&#8217;t have the computer skills to actively blog or social network. You don&#8217;t really need a high level of skill for the program, but you do have to somewhat computer savvy, so <strong>you have a choice:</strong></p>
<p><strong>If you are working with a VA or a tech assistant </strong>who helps you with your social networking, blogging or online marketing, <strong>you can bring your assistant to the program at no extra charge.</strong> Your assistant might be your child, neighbor, college student or virtual assistant.  If you want to take advantage of this incredible value (2 for 1), simply contact me after you register with the other person&#8217;s contact information. (This is &#8220;on your honor&#8221; and I will send the appropriate information to your assistant so he or she can access the program calls and downloads. Please do not share member-only passwords or material with anyone.)</p>
<p><strong>If you are NOT working with an assistant, here&#8217;s your special offer:</strong></p>
<p>I will extend the early registration bonus, which has expired, to those who sign up by June 15 and are not bringing an assistant. Your bonus includes <strong>a free 30-minute consultation</strong> with me ($175 value) and <strong>a free audio teleseminar program</strong> of 4 recorded hours an 60 transcript pages ($199 value).</p>
<p><strong><a href="http://bit.ly/a708LA" target="_self">Join now</a></strong> and start downloading the bonus digital package that EVERY MEMBER receives, which includes approximately 10 hours of audio and 120 pages of transcripts.</p>
<p><a href="http://bit.ly/AuthorsOnly" target="_self">Get all the details and join here&gt;&gt;</a></p>
<p>Remember, <strong>the bonus offers expire</strong> when classes start on <strong>June 15.</strong></p>
<p>So, please don&#8217;t delay any longer! I&#8217;m looking forward to having you in the program.</p>
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		<title>Social Media + Digital Publishing Skyrocket Publishing Success: Take-Aways from BEA 2010</title>
		<link>http://shelleylieber.com/2010/06/07/social-media-digital-publishing-skyrocket-publishing-success-take-aways-from-bea-2010/</link>
		<comments>http://shelleylieber.com/2010/06/07/social-media-digital-publishing-skyrocket-publishing-success-take-aways-from-bea-2010/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 21:46:30 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Digital publishing]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Self-publishing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[BEA]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book Expo America]]></category>
		<category><![CDATA[publishing trends]]></category>
		<category><![CDATA[Tele-class]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1463</guid>
		<description><![CDATA[I&#8217;m back from Book Expo America in New York and recovered from the metro-sized cold I brought home&#8211;so I&#8217;m finally able to tell you all about what&#8217;s really going on in the trenches of publishing straight from the trendsetters&#8217; mouths.
In addition to trolling the Expo main exhibit floor, I focused much of my time at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shelleylieber.com/wp-content/uploads/2010/06/Sculpture-on-Roof1crp.jpg"><img class="size-medium wp-image-1465 alignright" style="margin-top: 0px; margin-bottom: 20px; margin-left: 20px; margin-right: 00px;" title="Sculpture on Roof#1crp" src="http://shelleylieber.com/wp-content/uploads/2010/06/Sculpture-on-Roof1crp-64x300.jpg" alt="" width="64" height="300" /></a>I&#8217;m back from <a href="http://www.bookexpoamerica.com/" target="_blank">Book Expo America</a> in New York and recovered from the metro-sized cold I brought home&#8211;so I&#8217;m finally able to tell you all about what&#8217;s <em>really </em>going on in the trenches of publishing straight from the trendsetters&#8217; mouths.</p>
<p>In addition to trolling the Expo main exhibit floor, I focused much of my time at the small panel-size discussions held on the Javitz Center&#8217;s lower levels&#8211;that&#8217;s where the <em>real</em> action was happening, IMO. I attended these sessions:</p>
<ul>
<li>e-Strategy for Authors: A Publisher &amp; Agency Perspective</li>
<li>Are e-Books Good for Authors?</li>
<li>How the Digital Book Cloud Works for Publishers &amp; Users (sponsored by Google)</li>
<li>Maximize Your Sales Potential (sponsored by Amazon)</li>
</ul>
<p>These are some of the sessions I missed due to scheduling conflicts and time constraints:</p>
<ul>
<li>Bring Your Authors to the Social Media Party&#8230;and Getting Them to Stay</li>
<li>Building Online Reader Communities with an Eye on ROI</li>
<li>When Gutenberg Meets Zuckerberg</li>
<li>Mobile Apps: A Publisher Roadmap for Creation &amp; Use</li>
<li>Who&#8217;s Reading e-Books?</li>
<li>The Creative &amp; Business Questions Surrounding Enhanced e-Books</li>
<li>Community Social Networking</li>
<li>The Next Decade in Book Culture (Guess what they were slated to talk about)</li>
</ul>
<p><strong>Are you starting to see where the future of publishing is headed?</strong></p>
<p>The primary reason I attended this conference was to explore and experience firsthand the true pulse of the industry&#8211;not just read about it via someone else&#8217;s viewpoint in articles and blogs. When developing social media strategies for myself and my clients, I want to be absolutely certain that I know about the most up-to-date technologies and have a clear vision of how to apply them in this quickly evolving publishing environment.</p>
<p><strong>I want to share what I learned with you</strong> and tell you about a program I designed to help you implement this new knowledge to launch or skyrocket your publishing success. <strong>Please join me for a free tele-class with an open Q&amp;A session at the end so you can get your questions answered.</strong> Here are the details:</p>
<p><strong>Topic</strong>: Using Social Media &amp; Digital Publishing to Skyrocket Your Publishing Success</p>
<p><strong>Date:</strong> Thursday, June 10, 2010</p>
<p><strong>Time:</strong> 7:00pm Eastern (6pm Central, 5pm Mountain, 4pm Pacific)</p>
<p><strong>Call-In Details: </strong>Dial (712) 432-0075, Enter access code 622330#</p>
<p>I&#8217;m expecting a big turnout (the last social media call went to capacity on the conference line), so <strong>call in at least 5 minutes early!</strong></p>
<p><strong>P.S.</strong> The cool photo at the top of this post is used with permission of the photographer, <a href="http://www.gemphoto.net" target="_blank">Joe Gemignani.</a> All rights reserved. (Since he&#8217;s my hubby, you can imagine what would happen if he <em>didn&#8217;t </em>give me permission.) See more like this <a href="http://www.joegemignaniphotography.com/gallery.html?folio=Digital%20Art&amp;gallery=New%20Work" target="_blank">here&gt;&gt;</a></p>
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		<title>Tips &amp; Gifts on Social #@%&amp;*#! Media for Authors Audio Recording</title>
		<link>http://shelleylieber.com/2010/05/20/tips-gifts-on-social-media-for-authors-audio-recording/</link>
		<comments>http://shelleylieber.com/2010/05/20/tips-gifts-on-social-media-for-authors-audio-recording/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:43:15 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Tele-class]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book publishing]]></category>
		<category><![CDATA[Digital publishing]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1449</guid>
		<description><![CDATA[ 
 
 
 
 
 

*Social  #@%&#38;*#! Media For Authors*  Time-Sensitive Material
 Whoohoo! Were you on the call last night? We rocked with myth-busting  info and simple solutions to many of the reasons writers resist social  media.
Another benefit of being on the call was a limited-time special  offer for a [...]]]></description>
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<h3>*Social  #@%&amp;*#! Media For Authors*  Time-Sensitive Material</h3>
<p><span style="font-weight: normal;"> Whoohoo! Were you on the call last night? We rocked with myth-busting  info and simple solutions to many of the reasons writers resist social  media.</span></p>
<div><span style="font-weight: normal;">Another benefit of being on the call was a </span><span style="font-weight: normal;">limited-time special  offer</span><span style="font-weight: normal;"> for a free consultation and teleseminar give away </span><em><span style="font-weight: normal;">in  addition</span></em><span style="font-weight: normal;"> to some fabulous bonus gifts </span><em><span style="font-weight: normal;">guaranteed</span></em><span style="font-weight: normal;"> for every  person who enrolls in my new program, </span><span style="font-weight: normal;">For Authors Only.</span></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div><span style="font-weight: normal;">But many of you wrote that you couldn&#8217;t make the call and wanted  the recording. Others got the time zones mixed up and called in too  early or late. (Don&#8217;t you hate that?)</span></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div><span style="font-weight: normal;">If you missed the call for any  reason, or just want to hear it again to make sure you got all the tips  and details down, you can listen or download the recording right now.</span></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div><a href="http://www.audioacrobat.com/play/WfS7M1Xs" target="_blank"><span style="font-weight: normal;">Listen here&gt;&gt;</span></a></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div><a href="http://shelleylieber.audioacrobat.com/download/SocialMedia_Authors.mp3" target="_blank"><span style="font-weight: normal;">Download here&gt;&gt;</span></a></div>
<div><span style="font-weight: normal;"><br />
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<div>Whatever you do, don&#8217;t delay<span style="font-weight: normal;">. The free consultation is  limited to the first 20 people who register and </span><em><span style="font-weight: normal;">they are going fast! </span></em><span style="font-weight: normal;">If you want to make sure you don&#8217;t get shut out, go right to the </span><a href="http://shelleylieber.com/for-authors-only/" target="_blank">For Authors Only</a><span style="font-weight: normal;"> page now for all the program  details. And, you can get a copy of the audio while you&#8217;re there, too.</span></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div>
<div><a href="http://shelleylieber.com/for-authors-only/" target="_blank"><span style="font-weight: normal;">Collect your bonus gifts here&gt;&gt;</span></a></div>
<div><span style="font-weight: normal;"><br />
</span></div>
<div><span style="font-weight: normal;">I&#8217;m looking forward to hearing from you! </span></div>
</div>
<p></strong></p>
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		<title>Free Teleseminar: Social #@%&amp;*#! Media for Authors</title>
		<link>http://shelleylieber.com/2010/05/15/free-teleseminar-social-media-for-authors/</link>
		<comments>http://shelleylieber.com/2010/05/15/free-teleseminar-social-media-for-authors/#comments</comments>
		<pubDate>Sat, 15 May 2010 20:03:15 +0000</pubDate>
		<dc:creator>ShelleyLieber</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Tele-class]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://shelleylieber.com/?p=1373</guid>
		<description><![CDATA[Pardon the expletive deleted in the post title. It&#8217;s not my choice of words; it&#8217;s the feedback I often get from writers when I bring up the need for authors today to be social media savvy.
But grumbling or sticking your head in the sand is not the answer. Just this morning I read an interview [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://shelleylieber.com/wp-content/uploads/2010/04/ShelleyLaughing150-.jpg"><img class="alignleft size-full wp-image-1060" style="margin-top: 0px; margin-bottom: 10px; margin-left: 0px; margin-right: 10px;" title="ShelleyLaughing150" src="http://shelleylieber.com/wp-content/uploads/2010/04/ShelleyLaughing150-.jpg" alt="Shelley Lieber" width="90" height="124" /></a>Pardon the expletive deleted in the post title. It&#8217;s not my choice of words; it&#8217;s the feedback I often get from writers when I bring up the need for authors today to be social media savvy.</p>
<p>But grumbling or sticking your head in the sand is not the answer. Just this morning I read an interview with literary agent <a href="http://www.kellermedia.com/default.aspx">Wendy Keller</a> on <a href="http://www.mediabistro.com" target="_blank">MediaBistro.com&#8217;s</a> <a href="http://twitter.com/galleycat">GalleyCat</a>. She said,</p>
<blockquote><p><em>&#8220;The authors we specialize in have or want to have a massive platform, tens of thousands or hundreds of thousands of people they reach before, during and after publication. We look for people who don&#8217;t sit around dreaming of how they&#8217;ll spend the money once they&#8217;re on Oprah and instead are out there making things happen.&#8221;</em></p></blockquote>
<p>Although it seems almost daily that I read about some awesome blog-to-book deal or a self-published author who sold thousands of ebooks via Twitter and landed a publishing contract, the <strong>vast majority of authors with quality material are still failing to make that vital connection on the Internet via social media.</strong></p>
<p>I can tell you why. Writers have specific needs and challenges that must be addressed for social media to be effective <em>t</em><em>hat are not issues for most business people.</em> So, <strong>much of the social media hype out there doesn&#8217;t work or is way too complicated and time-consuming for an author&#8217;s needs.</strong></p>
<p>But what if just a few simple changes in what you&#8217;re doing could result in massive traffic to your blog? How about adding a stream of income with your material as an ebook? Would that be helpful?</p>
<p>If you said, &#8220;YES,&#8221; I&#8217;d like to share some information with you that has helped me and many of my clients.</p>
<p><strong>Please join me for a a <span style="color: #b22222;">Free</span></strong><strong> tele-class <span style="color: #b22222;">for authors only.</span></strong><strong> Here are all the details:</strong></p>
<p><strong>Topic: <span style="font-weight: normal;"><strong><span style="color: #b22222;">Social #@%&amp;*#! Media for Authors</span></strong></span></strong></p>
<p><strong><span style="font-weight: normal;"><strong>Date: </strong>Wednesday, May 19, 2010</span></strong></p>
<p><strong><span style="font-weight: normal;"><strong>Time: </strong>8:00pm to 9:00pm Eastern (7pm Central, 6pm Mountain, 5pm Pacific)</span></strong></p>
<p>On this call you will learn:</p>
<ul>
<li>The secret to having time to write</li>
<li>The 3 most important things to include in your social media profile</li>
<li>The trends in publishing that you must know to get published today</li>
<li>Where agents and publishers are finding their new authors</li>
<li>Why having a social media strategy is critical to your success</li>
<li>What&#8217;s working and what&#8217;s not for writers</li>
<li>How some authors are paying their mortgages with income from ebooks</li>
<li>A simple solution to turning social media overwhelm into social media success</li>
</ul>
<p>If you&#8217;ve been struggling with blogging, social networking or trying to figure out how to get your book on Kindle, Nook and iPad, you MUST be on this call. So, what are you waiting for?</p>
<p><strong>Registration for this event is now closed. </strong><a href="http://shelleylieber.com/2010/05/20/tips-gifts-on-social-media-for-authors-audio-recording/" target="_blank"><strong>You can access a recording of the teleclass here&gt;&gt;</strong></a></p>
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